Get rid of that copy. 5. Keep scannable structure Descriptive, clear (sub)headings Short paragraphs & sufficient white space ( breaks ) Striking buttons and recognizable hyperlinks (not too close together) Formatting: sometimes make something bold or italic Use bullets, numbers, or check marks for lists Let copy and relevant visual content reinforce each other Caption images where useful Display a legible font size 6. Write a compact, triggering headline Your headline or page title is often the first point of contact with your visitor. This piece of short copy shows up in social feeds, may overlap metadata in search results, and is at the top of your content page.
So make it very interesting for your target group. 7. Plug in at reading level B1 A final tip, in which many of the above points more or less converge. Research has shown that companies and governments in the Netherlands often draft their web texts Fax List in a non-target group. Their lyrics are written too hard. This can have a doubly negative effect on your mobile target group, who expects 'quick clarity'. Bron: Accessibility The average reading level in the Netherlands is at language level B1 (40%). The text level at which text is usually written in companies and governments is around language level C1 (75%). Learn more about reading levels here .
Bron: Accessibility On-page SEO & mobile copywriting – tips Copywriting for mobile, as you may have just read, has several challenges. Your texts must be to-the-point, really relevant, well-structured, not too complicated and where possible compact. But with that content you also regularly want to take up promising positions in organic (mobile) search results, right? At every stage of the sales funnel, you can strategically prioritize web pages for conscious organic visibility. So now let's talk about on-page SEO guidelines for mobile-oriented websites. Keyword focus and the role of the amount of text ( word count ) you create should not be forgotten! This way you create copy that satisfies your target groups and search engines. 1. Where do I add the keyword focus per page?